SEO · Content · Websites

SEO guides
& free tools.

Explore practical resources for clearer website content, better navigation, and useful admissions information.

Explore free toolsBrowse guides
Start here

Make your next website update count.

Check the basics, improve a specific page, and give visitors a clear next step. Choose a guide based on the task in front of you.

Working on a school website?

Build a practical admissions hub with campus details, entry requirements, and a maintainable publishing plan.

Explore school SEO →

Featured guides

Guide

SEO basics: a practical first website audit

Start with the pages people need, check that search engines can reach them, and measure what happens after a visit.

Read guide →
Guide

How to write useful page titles and descriptions

Write a specific title and a clear description that reflect the actual page, then check how they look in a search preview.

Read guide →
Guide

Keyword research without chasing search volume

Turn customer questions into a small, organised set of useful pages before considering keyword metrics.

Read guide →

Tools you can use immediately

Search snippet preview

Draft your page title and description with a live preview.

Open tool →

Keyword density checker

Count words and inspect repeated phrases in your draft.

Open tool →

School Digital Growth Blueprint

A free, printable implementation checklist.

Read blueprint →